Magento performance optimization
PERFORMANCE ENHANCEMENT FOR A US-BASED PC PARTS SELLER
E-commerce improvement with the goal of increasing the stability, performance, and SEO indexes for our client Titan Rig.
'The website’s much more stable. We had a Google page speed score of 13 for mobile and 25 for desktop after about two months’ worth of work. Amasty was able to get the desktop as high as 94 at one point, which is amazing. We’ve seen a significant improvement in our overall traffic, and the website has been better equipped to handle it', – VP of Sales, TitanRig.
Full performance audit
with further optimization
Platform
Adobe Commerce (Magento 2)
Industry
PC parts, Smart devices, Technology
Outputs
Performance audit — Technical consultation — Performance optimization
Process
After completing the audit, we’ve found multiple breaches of Magento standards as well as many suboptimal solutions being used. Some of the most obvious issues were:
- Called the object manager directly on template files.
- Created block object in template files.
- Using ObjectManager in module logic.
- Too much logic in PHTML templates.
- Plugins with around() are used instead of before() and after().
- Using cacheable=“false” in layout handles.
We’ve started optimizing the website and rewriting the code in accordance with the best practices. During this optimization we’ve also found out that the MYSQL search was used which was really slow, so we’ve implemented Algolia search instead which improved the search speed over 5 times. When finished, on average the loading speed have improved by 6–7 times per page and the website passed the Google Web Vitals tests.
On top of that, we’ve delivered a custom extension that empowered Titan Rig’s USP of providing customization options for PC cables. The solution allowed users to choose custom colors for the cables and see how the product would look in real-time.
Finally, we’ve done some SEO work, improved website’s structure and updated the metadata together with sitemap & robots.txt files and scheduled regular SEO maintenance activities.
Results
As a result, the overall website performance increased to be in the green zone of Google Page Speed insights, and the loading speed have improved by 6.5 time on average. Some pages started loading within 1.5 seconds while they loaded for over 20 seconds before.
Conversion rates and overall sales have improved significantly, 30% increase within the first 3 months and the dynamics are still positive, which allowed Titan Rig to invest more into further e-commerce improvements and new feature releases.
What our clients say
After the amendments were implemented, the importance of conversion increased, UX and the automation of internal processes improved significantly. They have extensive experience in building Magento-based products.
The cooperation was flawless. In case of problems or an emergency, the project manager was available to me. At the beginning of the month, we set the work for the next month, and it was done according to the plan.
CMO,
Home Decoration Retailer
The project consisted of upgrading Magento from version 2.3.1 to 2.4.3, we needed a Magento upgrade for the performance improvements. We were left with good impressions and we are very satisfied. Their receptivity and seriousness are at their highest. They have a very good style.
Sergiu Rusu – IT Manager,
CSM UNIFORM
We had a custom project in Magento, it was an important and big project which required custom development over the platform. This development had to be made by Magento experts in order to get the quality and time to market expected from our customer.
They [Transform Agency] have great communication skills, and when we have had issues in our deadline with final product and customer, they were 100% available and working with compromise, really hard, in order to help us to achieve our goals.
Isaac Guerra Teijeiro – Key Account Manager,
Intermark IT
We're the UK's largest independent BMW motorcycle specialist. We stock thousands of parts for BMW motorcycles online.
We needed custom development of Magento module. After the module was deployed there were significant time savings observed due to the ERP integration.
They [Transform Agency] have an extensive knowledge of the Magento platform, I was delighted with the development work that was delivered.
James Lawton – IT Manager,
Motorcycle Parts Retailer
They helped us make some improvements to our website. Among them are a shopping cart reminder and the implementation of a stock alert for products that were sold out in the webshop and are now again available.
The communication in the project was fast and very transparent. If problems arose, they were addressed immediately. We did not have to wait long for feedback on the implementations. Everything was done to our complete satisfaction. Very enthusiastic team, pleasant cooperation. Many thanks for that!
Katharina – IT Manager,
E-commerce Company
What our clients say
After the amendments were implemented, the importance of conversion increased, UX and the automation of internal processes improved significantly. They have extensive experience in building Magento-based products.
The cooperation was flawless. In case of problems or an emergency, the project manager was available to me. At the beginning of the month, we set the work for the next month, and it was done according to the plan.
CMO,
Home Decoration Retailer
The project consisted of upgrading Magento from version 2.3.1 to 2.4.3, we needed a Magento upgrade for the performance improvements. We were left with good impressions and we are very satisfied. Their receptivity and seriousness are at their highest. They have a very good style.
Sergiu Rusu – IT Manager,
CSM UNIFORM
We had a custom project in Magento, it was an important and big project which required custom development over the platform. This development had to be made by Magento experts in order to get the quality and time to market expected from our customer.
They [Transform Agency] have great communication skills, and when we have had issues in our deadline with final product and customer, they were 100% available and working with compromise, really hard, in order to help us to achieve our goals.
Isaac Guerra Teijeiro – Key Account Manager,
Intermark IT
We're the UK's largest independent BMW motorcycle specialist. We stock thousands of parts for BMW motorcycles online.
We needed custom development of Magento module. After the module was deployed there were significant time savings observed due to the ERP integration.
They [Transform Agency] have an extensive knowledge of the Magento platform, I was delighted with the development work that was delivered.
James Lawton – IT Manager,
Motorcycle Parts Retailer
They helped us make some improvements to our website. Among them are a shopping cart reminder and the implementation of a stock alert for products that were sold out in the webshop and are now again available.
The communication in the project was fast and very transparent. If problems arose, they were addressed immediately. We did not have to wait long for feedback on the implementations. Everything was done to our complete satisfaction. Very enthusiastic team, pleasant cooperation. Many thanks for that!
Katharina – IT Manager,
E-commerce Company
