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Design upgrade
for an art marketplace

DESIGN AUDIT AND DEVELOPMENT

Captivating web design for art and craft e-commerce website.

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Design audit and development
for an art marketplace

Platform

Adobe Commerce (Magento 2)

Industry

Art, Creative Sector

Outputs

Digital design UI/UX — Design style guide — Technical consultation — Photography style guide

Challenge

Our task was to craft a simple and concise website design that allows users to effortlessly choose works of art without any distractions. We've put our utmost effort into infusing the design with innovative thinking, empathy, and usability.




Solution

For this client, our team crafted a modern website featuring vibrant accents, colors, and patterns, all enveloped in a simple yet memorable interface.

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Process

During site testing, Transform Agency specialists also revealed that the permanent server resources were not enough to handle the growing site traffic in the evening. One of the solutions was to enable auto-scaling, which was provided by the hosting company, but for some reason had been ignored by the outsource development team.

As the next step, Transform Agency helped fine-tune the hosting service to the best possible performance. Marketplace was satisfied with the results, terminated their relationship with the freelance developers to whom they used to outsource the work, and trusted Transform Agency with their website.

Results

We developed all the necessary pages for both desktop and mobile versions, without any drop in performance.

We also redesigned the catalog layout and enhanced the shopping cart experience, which helped our client to increase the average time on site and boost the engaged session rates by 15%.

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What our clients say

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