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Usabilityoptimization
for improving site engagement

HOME DECOR AND FURNITURE STORE OPTIMIZATION

Explore how Transform Agency empowered its client to enhance critical site engagement metrics.

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On-page depth
and pageview optimization

Platform

Adobe Commerce (Magento 2)

Industry

Furniture, Household goods

Outputs

Digital design UI/UX — Design style guide — Technical consultation — Photography style guide

Challenge

Our client mentioned a recent decline in on-page time and pageview depth. Consequently, they asked us to rethink their main website, aiming for improved responsiveness, emotional resonance, and intuitiveness.

Solution

To achieve this, we designed a light-colored website with an emphasis on large, high-quality photographs, all while maintaining fast page loading speed. Additionally, our team developed all the necessary pages for both desktop and adaptive versions, ensuring compatibility with various screen sizes. As a result, the client shared that the previously declining metrics have now increased to the desired levels.

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Results

Our UX/UI redesign not only simplified the art selection process but also significantly improved user engagement, conversion rates, and overall customer satisfaction, contributing to our client's success in the home decor e-commerce market. In numbers, we helped our client to get a 15% increase in average time spent on the site, indicating improved user engagement.

Thanks to the enhanced shopping cart experience, as a result of our work, our client measured elevated conversion rates, improved user satisfaction and a significant reduction in bounce rates. And due to the visually appealing design, the client achieved brand perception enhancement, resulting in increased customer loyalty.

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