Usability and search
for auto parts store
RETHINKING AUTOMOTIVE WEBSITE: 25% CR GROWTH
The store is frequently utilized by auto mechanics and car owners aiming for budget-friendly and independent car servicing. It's packed with handy articles, expert tips, and a thriving community of car enthusiasts.
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Revamping one of the biggest
US auto parts stores
Platform
Adobe Commerce (Magento 2)
Industry
Automotive, Car parts
Outputs
UI/UX audit — Design style guide — Technical consultation — PPC audit and strategy
Challenge
The challenge was to develop a convenient platform for users to search for automotive parts in an all-in-one format.
Solution
Our aim was to craft a straightforward, modern, and user-friendly visual design. We picked a single font with various bold styles and a contrasting color palette.
After examining user behavior on the site, we opted not to cram the homepage and instead put our focus on enhancing navigation and search.
Results
Usually, users know in advance which model of spare parts they need, so they used to search by brand. However, site-wide filters bar helps customers to see search results suitable for their vehicle without any additional complications. Once selected, the user's car was memorized by the site and linked to the user's account.
In tandem with this strategy, we've integrated a versatile range of filtering options, ensuring they don't jeopardize site performance.
As a result, we've created a website that places the utmost emphasis on the logic of automotive parts searching. Overall usability improvements resulted in +15% increase of average time on site and +35% engagement rate increase.
These improvements collectively have had a substantial, positive impact on user engagement, overall user activity, and conversions on the site.
As a result, our performance and usability optimization activities helped our Client to get +25% conversion rate increase on the website.
As per website performance, we achieved GPSI scores growth as well:
- 63 → 92 performance score on desktop (Home page);
- 50 → 75 performance score on mobile (Home page).
Thanks to mobile optimization, the Client reported that their bounce rate also decreased from 65% to 35%, and that the lead flow from mobile increased x2!
What our clients say
After the amendments were implemented, the importance of conversion increased, UX and the automation of internal processes improved significantly. They have extensive experience in building Magento-based products.
The cooperation was flawless. In case of problems or an emergency, the project manager was available to me. At the beginning of the month, we set the work for the next month, and it was done according to the plan.
CMO,
Home Decoration Retailer
The project consisted of upgrading Magento from version 2.3.1 to 2.4.3, we needed a Magento upgrade for the performance improvements. We were left with good impressions and we are very satisfied. Their receptivity and seriousness are at their highest. They have a very good style.
Sergiu Rusu – IT Manager,
CSM UNIFORM
We had a custom project in Magento, it was an important and big project which required custom development over the platform. This development had to be made by Magento experts in order to get the quality and time to market expected from our customer.
They [Transform Agency] have great communication skills, and when we have had issues in our deadline with final product and customer, they were 100% available and working with compromise, really hard, in order to help us to achieve our goals.
Isaac Guerra Teijeiro – Key Account Manager,
Intermark IT
We're the UK's largest independent BMW motorcycle specialist. We stock thousands of parts for BMW motorcycles online.
We needed custom development of Magento module. After the module was deployed there were significant time savings observed due to the ERP integration.
They [Transform Agency] have an extensive knowledge of the Magento platform, I was delighted with the development work that was delivered.
James Lawton – IT Manager,
Motorcycle Parts Retailer
They helped us make some improvements to our website. Among them are a shopping cart reminder and the implementation of a stock alert for products that were sold out in the webshop and are now again available.
The communication in the project was fast and very transparent. If problems arose, they were addressed immediately. We did not have to wait long for feedback on the implementations. Everything was done to our complete satisfaction. Very enthusiastic team, pleasant cooperation. Many thanks for that!
Katharina – IT Manager,
E-commerce Company
What our clients say
After the amendments were implemented, the importance of conversion increased, UX and the automation of internal processes improved significantly. They have extensive experience in building Magento-based products.
The cooperation was flawless. In case of problems or an emergency, the project manager was available to me. At the beginning of the month, we set the work for the next month, and it was done according to the plan.
CMO,
Home Decoration Retailer
The project consisted of upgrading Magento from version 2.3.1 to 2.4.3, we needed a Magento upgrade for the performance improvements. We were left with good impressions and we are very satisfied. Their receptivity and seriousness are at their highest. They have a very good style.
Sergiu Rusu – IT Manager,
CSM UNIFORM
We had a custom project in Magento, it was an important and big project which required custom development over the platform. This development had to be made by Magento experts in order to get the quality and time to market expected from our customer.
They [Transform Agency] have great communication skills, and when we have had issues in our deadline with final product and customer, they were 100% available and working with compromise, really hard, in order to help us to achieve our goals.
Isaac Guerra Teijeiro – Key Account Manager,
Intermark IT
We're the UK's largest independent BMW motorcycle specialist. We stock thousands of parts for BMW motorcycles online.
We needed custom development of Magento module. After the module was deployed there were significant time savings observed due to the ERP integration.
They [Transform Agency] have an extensive knowledge of the Magento platform, I was delighted with the development work that was delivered.
James Lawton – IT Manager,
Motorcycle Parts Retailer
They helped us make some improvements to our website. Among them are a shopping cart reminder and the implementation of a stock alert for products that were sold out in the webshop and are now again available.
The communication in the project was fast and very transparent. If problems arose, they were addressed immediately. We did not have to wait long for feedback on the implementations. Everything was done to our complete satisfaction. Very enthusiastic team, pleasant cooperation. Many thanks for that!
Katharina – IT Manager,
E-commerce Company
