Usability and search
for auto parts store
RETHINKING AUTOMOTIVE WEBSITE
The store is frequently utilized by auto mechanics and car owners aiming for budget-friendly and independent car servicing. It's packed with handy articles, expert tips, and a thriving community of car enthusiasts.
get a consultationRevamping one of the biggest
US auto parts stores
Platform
Adobe Commerce (Magento 2)
Industry
Automotive, Car parts
Outputs
UI/UX audit — Design style guide — Technical consultation — PPC audit and strategy
Challenge
The challenge was to develop a convenient platform for users to search for automotive parts in an all-in-one format.
Solution
Our aim was to craft a straightforward, modern, and user-friendly visual design. We picked a single font with various bold styles and a contrasting color palette.
After examining user behavior on the site, we opted not to cram the homepage and instead put our focus on enhancing navigation and search.
Results
Usually users know in advance which model of spare parts they need, so they used to search by brand. However, site-wide filters bar helps customers to see search results suitable for their vehicle without any additional complications. Once selected, the user's car was memorized by the site and linked to the user's account. As a result, we've created a website that places the utmost emphasis on the logic of automotive parts searching.
SEE WHAT OUR CUSTOMERS SAY
ABOUT US ON CLUTCH
After the amendments were implemented, the importance of conversion increased, UX and the automation of internal processes improved significantly. They have extensive experience in building Magento-based products.
The cooperation was flawless. In case of problems or an emergency, the project manager was available to me. At the beginning of the month, we set the work for the next month, and it was done according to the plan.
CMO,
Home Decoration Retailer
The project consisted of upgrading Magento from version 2.3.1 to 2.4.3, we needed a Magento upgrade for the performance improvements. We were left with good impressions and we are very satisfied. Their receptivity and seriousness are at their highest. They have a very good style.
Sergiu Rusu – IT Manager,
CSM UNIFORM
We had a custom project in Magento, it was an important and big project which required custom development over the platform. This development had to be made by Magento experts in order to get the quality and time to market expected from our customer.
The scope was to create a custom marketplace with a custom checkout workflow with final customers, manufacturers and shop customers who sell the manufacturers catalogue. We have had to create a complex workflow and onboarding process.
They [Transform Agency] have great communication skills, and when we have had issues in our deadline with final product and customer, they were 100% available and working with compromise, really hard, in order to help us to achieve our goals.
Isaac Guerra Teijeiro – Key Account Manager,
Intermark IT
We're the UK's largest independent BMW motorcycle specialist. We stock thousands of parts for BMW motorcycles online.
We needed custom development of Magento module. After the module was deployed there were significant time savings observed due to the ERP integration.
They [Transform Agency] have an extensive knowledge of the Magento platform, I was delighted with the development work that was delivered.
James Lawton – IT Manager,
Motorcycle Parts Retailer
They helped us make some improvements to our website. Among them are a shopping cart reminder and the implementation of a stock alert for products that were sold out in the webshop and are now again available. They are also helping us with an enhancement of our RMA module to better meet our internal business processes. More custom developments to come!
All mentioned custom developments were carried out very quickly and to our complete satisfaction. The communication in the project was fast and very transparent. If problems arose, they were addressed immediately. We did not have to wait long for feedback on the implementations.
Everything was done to our complete satisfaction. Very enthusiastic team, pleasant cooperation. Many thanks for that!
Katharina – IT Manager,
E-commerce Company