Upgrading to Shopify Plus: Benefits & Features for Enterprise Merchants

Introduction

Migrating to Shopify Plus is a strategic move for businesses to enhance their e-commerce platform capabilities. Many mid-market and enterprise brands are stepping away from legacy systems to Shopify Plus. It offers better customization, integrations, and automation functionalities. 

This article will look into the advanced features and benefits offered by Shopify Plus and how you can migrate easily. 

What is Shopify Plus? Overview

Shopify Plus is a scalable SaaS e-commerce platform that helps businesses operate efficiently online. It offers advanced ecommerce features that are required for larger businesses. It provides tools to manage high sales volumes effectively, with a high level of customization, reliability, faster setup time, and scalability. 

You can create a more personalized and efficient online shopping experience. It lets you integrate with various apps, offering multichannel capabilities and seamless integration. Shopify Plus is suitable for businesses with high levels of traffic or are looking to scale. 

Advanced Features include:

• Full-stack platform, customizable from front end to back end.
• Use APIs to integrate third-party applications.
• Optimized for Headless Commerce.
• High-speed checkout that boosts conversions. 
• Shopify organization admin – Users, Stores, and Shopify Flow settings to control, add, and modify users and stores,

What is the difference between Shopify vs. Shopify Plus? 

The main difference between Shopify vs. Shopify Plus is in the level of customization and support offered. 

Shopify Plus vs Shopify: Key Comparison

Shopify

• Designed for small to medium-sized businesses (SMBs)
• Offers basic ecommerce features and a dashboard
• Limited customization options
• Support via phone, email, and live chat
• Pricing for basic plan starts at $29/month

Shopify Plus

• Built for large enterprises and high-volume sellers
• Offers advanced features, integrations, and support tailored to enterprise needs
• Unlimited customization options, including checkout extensibility
• Dedicated account management and support
• Pricing starts at $2,000/month, with a percentage of monthly sales volume.

Advanced Shopify Plus Features

The Shopify Plus plan includes the following features:

Benefits of Migrating to the Shopify Plus Plan

Customization and Design Flexibility

Shopify Plus offers extensive customization options. It includes layout, color, theme, and content changes with 100+ paid and free themes. It allows businesses to create a unique brand identity and personalize shopping experiences.

Note: You will need to hire Shopify developers to ensure your site customization is functional and running smoothly. 

Scalability and high Uptime

Shopify Plus provides unlimited bandwidth, 200TB of storage, and a world-class support center. The infrastructure ensures reliability and high speed for high-volume conversions. 

It can handle 4 million hits per second and offers 99.99% uptime. The cloud-based infrastructure lets you scale your business while maintaining resources for traffic spikes. 

Script Editor and API Integration

Shopify Plus offers higher API limits for better ERP and app integration. The unique feature allows for real-time connections and seamless additions of plugins. 

The custom code execution feature lets you run custom codes without third-party tools.

It offers greater control over promotions, special offers, and discounts. You can also manage scripts for up-selling and cross-selling with Shopify web development.

Lower Transaction Fees and Global Expansion

Shopify Plus has 0.15% transaction fees, unlike lower-tier Shopify plans, which are much higher. It allows businesses to generate more revenue with each sale. 

It also supports international expansion with up to 9 stores for different countries, currencies, and languages.

24/7 Support

Get expert Shopify support from 2,000+ dedicated engineers and Shopify-certified specialists. It ensures your store is running optimally with quick issue resolutions. 

Shopify Plus plan includes a merchant success manager and access to the Shopify Plus Academy for training and workshops. It ensures a smooth transition and ongoing support for merchants. 

API Integrations

Shopify Plus APIs offer exclusive features for high-growth businesses, including:

• User API: Manage staff permissions and access levels.
• Discount Card API: Create custom discounts for promotions.
• Gift Card API: Enhance sales with customizable gift cards.

Shopify Flow

Shopify Plus offers advanced features for high-volume businesses, including:

• Workflow Automation: Shopify Flow automates routine tasks, reducing errors and increasing efficiency.
• Purchase Tracking: Automate purchase tracking for better Shopify inventory management.
• Email Sequencing: Automate email sequences to enhance customer engagement.
• Customer Segmentation: Automate customer segmentation for targeted marketing.
• AI-Powered Product Recommendation: Automate product recommendations based on customer behavior.

Cross Platform Selling

With Shopify Plus, businesses can promote cross-platform selling. For example, you can manage eBay or Etsy backends separately from different accounts while keeping them on the same platform. The Plus plan offers greater management control and opportunities for in-depth cross-platform analytics.

Shopify Plus Pricing:

The pricing starts at $2000/ month, but the price varies based on your sales. For example, if your monthly sales exceed $1,000,000, you'll pay an additional 0.25% of each transaction, increasing your total monthly fee. 

This fee is capped at $40,000 per month. The final price depends on your business model and location.

• Minimum Monthly Fee: $2,000
• Variable Fee: 0.25% of monthly revenue (up to $40,000)

Included at No Additional Cost:

• All necessary POS tools.
• Unlimited staff accounts.
• Up to 20 locations and languages.
• Nine free expansion stores.
• Tax automation.
• 24/7 merchant support.

Should You Upgrade to Shopify Plus? 

Shopify Plus is ideal for mid to large-scale businesses that require more customization options and the ability to manage multiple stores. With its advanced features, it's a powerful solution for high-growth online stores.

If your business is experiencing rapid growth and requires more advanced features and better support and security, then upgrading to Shopify Plus may be the right choice. 

It is suitable to assess the costs against the benefits and consider whether the features will be useful for your business's specific needs.