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Expanding your e-commerce store’s reach is an important step to ensuring your products are visible and expanding your customer base. While you might be satisfied with your Shopify store, there’s one thing you should consider taking your store to the next level: integrating Shopify with Amazon.
Amazon is indisputably one of the best places to showcase your products and reach possible customers, with a massive 56.7% of all e-commerce sales in the United States in 2021 taking place on Amazon. With numbers like that, it’s no wonder more people are turning to Shopify-Amazon integration.
But why should you connect Shopify to Amazon, and how can you make this happen? Read more to find out!
Why You Should Use Shopify-Amazon Integration
Amazon is one of the best places to advertise your products and make sales – but if you’re already running a successful Shopify store, you might wonder why it’s necessary to consider the best Shopify-Amazon integration. Here are a few reasons why this is such a good idea:
- Amazon is the most visited online retail website worldwide, with over five times as many visits as eBay, the second most visited site. Using Amazon can expand your customer reach like nothing else.
- Using Amazon increases sales potential – exposing your products to millions of buyers gives you a better chance of selling and profiting.
- Amazon will improve your brand visibility, increasing brand recognition and trust.
- Amazon has a global presence, so if you’re looking to expand into global markets, it might be your best option to start this process.
- Many customers trust Amazon to provide secure transactions more than other e-commerce websites and retailers. By using Amazon, you can increase customers’ trust in your products.
1. Create Your Professional Seller Account on Amazon
Before integrating Shopify with Amazon, you must set up a professional seller account on Amazon. You can sign up to sell on Amazon easily. You’ll need the following information to make your account:
- Your organization’s name
- Your phone number
- Your business address
- A valid bank account
- Credit card information
- Taxpayer Identification Number (TIN) or EIN
2. Add Amazon as a Sales Channel
Once you have your professional seller account set up, you can add Amazon as a sales channel through Shopify. You can do this in the following steps:
- Log into your Shopify Admin account.
- Select the “+” icon next to the “Sales Channels” option.
- Select “Amazon,” then “Add Channel.”
- Choose the “Connect to Amazon” option.
- From here, you’ll be given directions to link your Shopify and Amazon Seller accounts.
- Go to your Amazon Seller Central page and confirm that you are allowing Shopify to access your Amazon account.
- Your Shopify and Amazon data can now be shared between the platforms!
3. Create Your Product Listings on Amazon
Once you connect Shopify store to Amazon, you can start creating your product listings to make them visible on Amazon’s platform! You can create your product listings through the Shopify Admin page.
However, this process might differ depending on what you’re listing. If you are creating an item not listed on Amazon, you can choose the “Create Listing” option, fill in all relevant information about your product, and select “Publish.”
If you’re advertising a product that sellers are listing on Amazon or working as a reseller, you’ll need to select the “Find Product” option instead. From here, you can select the product that matches what you’re selling, choose a sales price, and choose “Publish.”
4. Link Amazon Listings to Your Shopify Account
If you already have products listed on Amazon and want to link them to your Shopify account, this is also possible! You can do this by going to your Shopify Admin page and selecting “Amazon.” You will see an option to “Link Products.” Once you’ve selected this option, browse your products and select the ones you want to link to your Shopify account.
After you’ve selected your products, you’ll be asked to fill in some information about what you’re selling. Once you’ve filled this out, select the “Link Products” option again to finish the process!
5. Manage Your Inventory
Depending on your preferences, you can manage your inventory on Amazon manually or sync it with Shopify. If you manually manage your inventory, select the “Manually Manage Inventory” option when creating and editing your listings. From here, you can enter the quantity available.
5. Sync Your Inventory
While you can choose to update your inventory manually, it’s often easier to do Shopify-Amazon inventory sync instead, so things update automatically. When you edit your product listings, pick the “Use Shopify Inventory Settings” option. Under “Inventory,” there will be an option for “Shopify tracks this product’s inventory.” By choosing this option, you permit Shopify to update your inventory on Amazon.
While a Shopify-Amazon sync is easy, you might run into problems if Shopify doesn’t list the correct amount of inventory available. For instance, Shopify might say you have more inventory than you do, meaning customers can order on Amazon even if something is sold out. Make sure you list the right amount of inventory before syncing your stores!
6. Start Selling
After determining how to manage your inventory, you can move to the final step: selling your products! Connecting Shopify to Amazon can be an amazing way to sell more products and get more people interested in your business.
There are certain steps you’ll need to take to sell your products when customers make an order through Amazon connected to your Shopify store. You can fulfill all Amazon orders in Shopify in the following steps:
- Go to your Shopify Admin page and select “Orders.”
- Pick the correct order number.
- Navigate to the “Order Details” section and choose the “Start fulfilling option.” Selecting this will open your fulfillment page, allowing you to fulfill the order.
- Pick the same shipping method that your customer selected.
- Select the “Mark as fulfilled” option, then choose “Fulfill items.”
Maximize Your E-commerce Success With Transform Agency
Finding success in the e-commerce marketplace is possible when you consider all your options. Transform Agency can help you maximize your e-commerce success by providing comprehensive web development services to build custom solutions for your business. Our tailored solutions are sure to help your e-commerce business thrive.
Contact us todayto find out more about how we can help grow your e-commerce store!
