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E-commerce search solutions can boost your conversion rates by making it easier to match shoppers with the products they need. According to Segmentify, 87% of shoppers start their product search online.
E-commerce product search engines optimize the user experience through the search bars on your online store. The top e-commerce search solutions all have pros and cons that our experts can help you understand, so you can choose the best tools for your online store.
Why Efficient E-commerce Search Matters
A 3% conversion rate is considered impressive outside of Amazon.com, which has a much higher success rate. Amazon has surpassed the rest of the industry thanks to its concentration on customer experience and heavy investment in search engineering.
Most other e-commerce websites don't have the spending power of Amazon. However, you can maximize your customer search experience by choosing the right solution.
Transform Agency offers comprehensive website development services that cover the implementation of a robust on-site product search.
What Is an E-commerce Search Solution?
E-commerce websites integrate site search solutions to help users find the products and services they need. Search tools match keywords to items on your product pages through user machine learning and other innovations.
You need these robust features to satisfy customers used to the advanced functionality found on major websites. Tools that focus on e-commerce can analyze search queries and take users exactly where they need to go. Of course, the faster users find the products they need, the more likely they are to buy them from you, not the competition.
Important Features of E-commerce Product Search Engines
Let’s look at how the 3 key features – faceted search, product ranking, and semantic search functionality – of product search engines can improve the user experience on your e-commerce site.
Faceted search expands the user's choice right on the search bar. Let's say you sell clothing online. A user comes to your site and searches for “sweaters.” With faceted search capability, you can further segment the search by color, brand name, and other relevant details.
Product ranking lets you refine search results based on priority. So, if you partner with a specific brand, you can showcase their merchandise via product ranking.
Semantic search requires advanced search solutions, such as natural language processing (NLP). NLP examines queries to determine the user intent, not just the search term itself. For example, a UK user searching for “football gear” might mean soccer balls and cleats, while an American searcher entering the same text may expect to see footballs and equipment in the results. Semantic search results take geography and other factors into account.
Types of Search Queries
The search process involves several types of queries. The top e-commerce product search engines account for each of them to determine the most relevant products to display.
- Exact search results contain the product name or model number. These searches don't require deep analysis and display the exact parts and products requested.
- Product-type searches are more open. If a customer enters “couches,” numerous brands and models will appear in the search result, and they may drill in on styles, materials, and colors in a second search query.
- Problem-based searches include the problem to solve as the search term. For example, searchers may type in “stain removal” or “grass stains” if they want to explore cleaning products that specialize in stain removal.
- Non-product searches can be tricky. The shopper may, for instance, want to know more about your shipping terms and conditions.
Top E-commerce Search Solutions
Let’s explore 5 top e-commerce product search engines that can bring your online store a step closer to Amazon-level functionality.
Elasticsearch
Elastisearch was literally built for e-commerce applications. It offers document and information search support to connect users to important product information. Personalize search results with full text and fuzzy search capability, and curate results based on your rule sets. You can also index based on product details, ranking, and other factors that will help you customize query results.
Elasticsearch can be combined with other SEO optimization tools to create knowledge bases and other valuable features.
Algolia
Algolia is a great tool for e-commerce entrepreneurs taking a multichannel approach. This search solution works for both websites and mobile applications. Like other search solutions, it can point shoppers to FAQs, blogs, and other pages on your site that have the information they need to make a final purchase decision.
Notable features include semantic search analysis and faceted search technology. You can segment search results via location and product ranking to maximize user satisfaction while presenting your top vendors first. Plus, according to the company site, Algolia processes search terms in 1 to 20 milliseconds.
Luigi’s Box
Luigi’s Box enhances the customer experience by helping shoppers quickly find the products they need. Powered by AI, this solution uses both machine learning and natural language to drive search results. It allows you to provide personalized product selections, boosting your conversion rates and customer retention.
Luigi's Box offers business-oriented product ranking, voice search, and dynamic filters. Best of all, you can add it to your e-commerce store with a single line of code. Our developers will integrate the solution seamlessly and take the necessary steps to minimize downtime.
Yext
Yext is a hosted search-as-a-service solution that focuses on spotting patterns that indicate user intent. Guide prospective customers to content and products via voice assistants and other convenient features. Yext uses a Knowledge Graph to direct employees and customers to products. Along with AI-powered recommendations, Yext uses contextual search to anticipate customer needs. Through natural language processing and real-time analytics, it creates a dynamic environment and integrates with dozens of digital services.
Doofinder
Doofinder is another top e-commerce site search solution designed to accurately interpret user searches and satisfaction. This scalable tool offers real-time indexing and lightning-fast results. To optimize the search box on your e-commerce site, reach out to our experienced development team for tips on how Doorfinder can improve each customer's shopping experience.
Powered by artificial intelligence, this e-commerce product search engine will help you streamline your checkout pages and optimize your site for mobile devices.
Wrapping Up
On-site search solutions will help you zero in on user intent. More importantly, integrating these tools will help shoppers find the products they need quickly.
For set-it-and-forget-it product search functionality, partner with Transform Agency, which uses advanced technology that's easy to maintain. Learn more about our ecommerce services online, or contact us directly with any questions you may have.
With 7 years of experience in the IT industry, Yaroslav T. specializes in e-commerce solutions. He has developed approximately 15 online stores, ranging from medium-sized shops to large marketplaces, gaining extensive experience across various industries including financial services, retail & distribution, and life sciences & healthcare. Skilled in Adobe Commerce, he excels in frontend development solutions for this CMS.
Experienced SEO Specialist with a proven track record of improving website visibility and search engine rankings. Skilled in keyword research, on-page and off-page optimization, link building, and content strategy development. Passionate about staying updated with the latest SEO trends and algorithm changes to ensure optimal online presence.
