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Shopify is a popular e-commerce platform available to businesses of all sizes. It's a user-friendly global e-commerce platform trusted by merchants in 175 countries. One reason for the platform's popularity is the seamless checkout experience, customizable in Shopify admin.
With statistics showing a whopping 70.19% shopping cart abandonment rate in 2024, the checkout experience is especially crucial for online stores’ success. As your business grows, you need to track whenever customers leave your store without buying what's in their cart, stumble through the payment options, or encounter difficulties completing a purchase on their device.
In this article, we overview Shopify’s features for streamlining the checkout experience.
Checkout in Shopify Basic: Is It Enough?
Just by setting up your online Shopify store, you get secure checkout pages that can gather customer shipping and payment information. Shopify system will also automatically follow up with order confirmations. All these features are built-in and provided with the minimal Shopify plan.
Basic Shopify checkout also enables the integration of various shipping options, mobile optimization, and post-purchase emails. In addition to that, you can take advantage of a range of analytics, financial reports, inventory, marketing, and sales reports, empowering you to expand your business.
While Shopify Basic offers all these simple checkout-streamlining tools, they don’t allow any customizations. That’s why this plan might not be enough for you to achieve a smooth checkout and overcome the issue of cart abandonment.
Creating a customized Shopify checkout page with Shopify Plus can be a strategic move that can inspire customers to add more to their carts. By upgrading your Shopify plan, you can create a more customer-centric checkout process that will significantly boost customer satisfaction, a key metric for successful business and sales.
Checkout Extensibility in Shopify Plus
Shopify Plus offers advanced features for high-volume sellers and tailored integrations, setting the stage for a seamless customer experience and a promising future for your business. With a Shopify Plus plan, you have the freedom to customize your checkout process to suit your business needs better.
Once you've upgraded to Shopify Plus, you can use checkout extensibility to customize your customers' account pages, order status, thank yous, and follow-up emails. It also allows you to expand where you sell, adding new locations and currencies.
The Shopify custom checkout feature, among other things, allows you to hide, rename, and rearrange payment methods, tailoring the Shopify checkout page to your specific needs. This level of customization can significantly improve customers' interactions with your online store, leading to increased conversions and revenue.
Using Shopify custom checkout creates a smoother customer experience. However, it's important to note that customizing the checkout process can be complex, especially if you're new to Shopify Plus. One way to overcome this is to use Shopify Checkout apps.
Shopify Checkout Apps
Along with leveraging Checkout Extensibility, you can install and configure Shopify apps in the checkout editor, tailoring it all with a checkout UI extension. You can use these checkout apps to manage and customize your checkout, thank you, order status, and customer accounts pages by using ready-made templates and adding configured fields, such as:
- Custom checkout steps
- Custom banners
- Loyalty programs
- Business rule compliance
- Upsells
Of course, you can also include your own branding – such as your company logo, colors, fonts, and images – to further enhance the checkout.
One of the possible fields you might want to add to your checkout is ‘upselling and cross-selling’ for products that are already in the cart. This can increase the average check as customers will get suggestions before completing a purchase. Additionally, Shopify checkout apps can help decrease cart abandonment rates by offering redeemable loyalty points at purchase.
Work with Professionals!
Whether you're running a small or medium-sized business, using the Shopify Basic features or Shopify Checkout apps is a great starting point. However, as your business expands, you'll find yourself continuously refining its processes. Unless you have an in-house development team, you'll need a technology partner to make the most of the checkout process.
Transform Agency provides services including integration, customization, optimization, and technical support. We are a Shopify e-commerce development company with a proven record of success. Whether you want to launch a new Shopify store or optimize an existing one, we're here to help. We provide clients with close collaboration. And we offer agile delivery, allowing you to check your project's status and regular communication.
Is it time to take the next step with your Shopify e-commerce store? Then give us a call or contact us online for a free estimate.
Expert in ecommerce website development topics. Skilled SEO Specialist with a proven track record of improving website visibility and search engine rankings. Experienced in keyword research, on-page and off-page optimization, link building, and content strategy development. Passionate about staying updated with the latest SEO trends and algorithm changes to ensure optimal online presence.
Experienced SEO Specialist with a proven track record of improving website visibility and search engine rankings. Skilled in keyword research, on-page and off-page optimization, link building, and content strategy development. Passionate about staying updated with the latest SEO trends and algorithm changes to ensure optimal online presence.
