Positive sales dynamic after customization
Custom development for a mid-sized jewelry reseller
See how Transform Agency helped a stagnant website start to grow and develop a positive sales dynamic.
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Design audit and development
for an art marketplace
Platform
Adobe Commerce (Magento 2)
Industry
Jewelry, Premium brands, Luxury goods
Outputs
UI/UX design — Design and photography style guide — Technical consultation
Challenge
The client had been in business for around 8 years at that time, but scaling had been challenging in the past two years since they completed the website development. Their store was actively using approximately 25 ready-made extensions from different vendors. The concern was that while they had all the functionality they needed, it didn't align with their vision.
Solution
The client possessed extensive knowledge of their target audience and knew what improvements were needed. Therefore, we began creating custom solutions to replace the ready-made extensions they had been using.
Process
First, we reworked their menu by removing unnecessary sections and adding custom ones.
Secondly, we implemented a third-party search service to enhance search results and speed.
As a third step, we designed a custom promotion extension, allowing the client to be more flexible during promotional seasons and provide users with the specific discount conditions they required.
Finally, we developed a custom module to manage their orders from the back-end.
Results
As a result, their order management team began spending approximately 20% less time, saving valuable resources.
Website navigation and search became significantly more intuitive, delivering results x3 times faster.
Within around three months of implementing these changes, the customer achieved record-breaking sales during the holiday season, which were x2.3 times higher than the same period last year.
These changes aim to enhance readability and flow.
