Usabilityoptimization
for a furniture store
Home decor and furniture store optimization
Explore how Transform Agency empowered its client to enhance critical site engagement metrics.
Get a consultationOn-page depth
and pageview optimization
Platform
Adobe Commerce (Magento 2)
Industry
Furniture, Household goods
Outputs
Digital design UI/UX — Design style guide — Technical consultation — Photography style guide
Challenge
Our client mentioned a recent decline in on-page time and pageview depth. Consequently, they asked us to rethink their main website, aiming for improved responsiveness, emotional resonance, and intuitiveness.
Solution
To achieve this, we designed a light-colored website with an emphasis on large, high-quality photographs, all while maintaining fast page loading speed. Additionally, our team developed all the necessary pages for both desktop and adaptive versions, ensuring compatibility with various screen sizes. As a result, the client shared that the previously declining metrics have now increased to the desired levels.
Results
Our UX/UI redesign not only simplified the art selection process but also significantly improved user engagement, conversion rates, and overall customer satisfaction, contributing to our client's success in the home decor e-commerce market. In numbers, we helped our client to get a 15% increase in average time spent on the site, indicating improved user engagement.
Thanks to the enhanced shopping cart experience, as a result of our work, our client measured elevated conversion rates, improved user satisfaction and a significant reduction in bounce rates. And due to the visually appealing design, the client achieved brand perception enhancement, resulting in increased customer loyalty.