Design upgrade
for an art marketplace
Design and development
Captivating web design for art and craft e-commerce website.
Get a consultationDesign audit and development
for an art marketplace
Platform
Adobe Commerce (Magento 2)
Industry
Art, Creative Sector
Outputs
Digital design UI/UX — Design style guide — Technical consultation — Photography style guide
Challenge
Our task was to craft a simple and concise website design that allows users to effortlessly choose works of art without any distractions. We've put our utmost effort into infusing the design with innovative thinking, empathy, and usability.
Solution
For this client, our team crafted a modern website featuring vibrant accents, colors, and patterns, all enveloped in a simple yet memorable interface.
Process
During site testing, Transform Agency specialists also revealed that the permanent server resources were not enough to handle the growing site traffic in the evening. One of the solutions was to enable auto-scaling, which was provided by the hosting company, but for some reason had been ignored by the outsource development team.
As the next step, Transform Agency helped fine-tune the hosting service to the best possible performance. Marketplace was satisfied with the results, terminated their relationship with the freelance developers to whom they used to outsource the work, and trusted Transform Agency with their website.
Results
We developed all the necessary pages for both desktop and mobile versions, without any drop in performance.
We also redesigned the catalog layout and enhanced the shopping cart experience, which helped our client to increase the average time on site and boost the engaged session rates by 15%.