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If there’s one page that needs to be working to ensure a successful digital shopping experience, it’s the checkout page. An outdated or confusing checkout page can completely ruin the customer journey – not to mention, it can lose you sales too.
If you’re ready to change your Magento checkout page, you’re in the right place. This blog will help you understand how to create a Magento 2 custom checkout page to ensure the best Magento checkout experience for your customers. Read more to streamline your checkout process!
Why the Magento 2 Custom Checkout Step Matters
Providing a seamless checkout experience for your customers is essential to how many sales you make. Magento 2 custom checkout is critical because it allows you to add, remove, and modify site components to make an effortless shopping journey possible.
Consider the fact that the average online shopping cart abandonment rate is a whopping 70.19%, and one of the main causes of this abandonment is a clunky checkout process. 18% of customers abandon their shopping carts after a confusing checkout experience, while 11% leave because there aren’t enough payment options.
These elements can be significantly improved when you customize your Magento checkout page. You can stop losing customers by adding new features and eliminating the confusing ones.
How to Customize Checkout Page Magento 2
Creating a Magento 2 custom checkout page is vital to guaranteeing e-commerce success. You can customize your Magento checkout page using the following steps:
Create a Checkout Step Component
The first step for creating a custom Magento 2 checkout page is creating a new checkout step component. Your Magento 2 custom checkout step should be implemented as a UI component.
First, create the view part of your checkout step component. You can do this in the following steps:
Add the JavaScript File
Add a new module directory to store all your custom files. This step must be implemented as a UI component and JavaScript module. Your custom module must depend on the Magento_Checkout module for the addition to be successful. Avoid using Ui for the name of your custom module, as this can cause issues with the %Vendor%_Ui notation.
Create a .js file using the view model. Your file should be stored under the <your_module_dir>/view/frontend/web/js/view directory.
Create and Add an .HTML Template
Next, you can add the .html template to your step component. This template will be under the <your_module_dir>/view/frontend/layout/checkout_index_index.xml.
Add the Step to the Checkout Page Layout
To display the new step on your checkout page, finish by declaring it in the checkout page layout, defined in checkout_index_index.xml. Add an extending checkout_index_index.xml file in <your_module_dir>/view/frontend/layout/checkout_index_index.xml.
Removing a Component
Beyond adding components for a more accessible checkout experience, Magento allows you to remove components hindering the checkout process. You can remove components from your layout rendering by creating a plugin for the method MagentoCheckoutBlockCheckoutLayoutProcessor::process.
You can implement the around method in this plugin and remove specific layout nodes at run-time.
How to Create the Best Magento Checkout
Your checkout page is a crucial part of whether or not you make a sale, so having the best Magento checkout page possible is a must. But what makes a Magento checkout page stand out, and how can you guarantee an excellent checkout experience? Here are some expert tips.
Focus on Payment Options
Customers want flexibility in their payment options more than anything else. Giving customers several ways to pay, including non-card methods like PayPal and Venmo, will encourage them to complete their purchases, meaning higher sales volumes.
Beyond having multiple payment options, prioritize having completely secure payment methods. Show customers that you value their safety and don’t accept payments from unsecured sources.
Keep Everything User-Friendly
Many e-commerce store owners feel inclined to go overboard with their website design, throwing together elements that don’t always result in a cohesive shopping experience. Your checkout page is one of the most important places on your site, where everything should be as user-friendly and accessible as possible.
Use a simple layout and ensure your site design is mobile-responsive. Keep everything on the checkout page clear and concise, and adjust any confusing elements.
Keep Your Call to Action Noticeable
The call to action during checkout is essential to securing your sales and encouraging customers to complete their purchases. In this instance, your call to action is the checkout button, which should be featured prominently on the checkout page.
Arrange your Magento 2 page elements, so the checkout button is visible, and encourage users to continue shopping with statements like “proceed to checkout” before the final order placement.
Use the Guest Checkout Option
Another element you should consider adding to your Magento checkout page is a guest checkout option. One of the biggest reasons shoppers leave their shopping carts is being forced to make an account to complete a purchase, so if you don’t allow potential customers to checkout as guests, you might be losing massive sales.
Add this option to your Magento checkout page to keep your customers satisfied and your sales sustainable.
Include an Order Summary
If your website doesn’t have an order summary before purchasing, adding this to your Magento checkout page can help encourage customers to complete their purchases. Order summaries are perfect additions to elevate your Magento store and enhance the customer experience.
Include details in your summary like the products, shipping costs, shipping and bill addresses, payment method, taxes, and subtotal in the order summary section – that way, customers can feel confident that their information is correct without having to start the process over.
Optimize Magento 2 With Transform Agency
Customizing your Magento 2 checkout page is essential to guaranteeing a seamless checkout experience for your customers. Magento 2 development services like Transform Agency can help you optimize your Magento 2 e-commerce store to create a customer journey that’s effortless from start to finish.
From website customization to site optimization and SEO audits, Transform Agency has the Magento development services you need to transform the customer experience.
Contact Transform Agency today to request a quote for your next e-commerce project!
