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Usability | Transform Agency

Effective eCommerce and Design

Browsing category: Usability

Shopper-Tracking Tools: Your Website’s Eyes and Ears

​ Everyone has an opinion. Everyone is an expert. After you've made large and small improvements to your site design, conversion funnel, marketing messaging, and have streamlined your usability, how can you test which of these changes made a difference? Could they have made your conversion rate worse? To convert more visitors ... [Read Full Article »]
Posted in Conversion Rate Improvement, Ecommerce, Usability

Understand Your Shoppers to Increase eCommerce Conversions

eCommerce shoppers aren’t an homogenous group. Some visit with a specific product in mind. Others are in the midst of deciding what to purchase and are open to suggestions. For some, Internet shopping is pure entertainment. According to usability experts Jakob Mielsen and Don Norman, there are 5 types of eCommerce shoppers. Product ... [Read Full Article »]
Posted in Conversion Rate Improvement, Ecommerce, Usability

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