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Conversion Rate Improvement | Transform Agency

Effective eCommerce and Design

Browsing category: Conversion Rate Improvement

Take Yes for an Answer: Make it Easy for Visitors to Buy and Increase Conversions

You want to make purchases on your site as fast, easy, and frustration-free as possible. Let’s examine ways that some ecommerce leaders have done it.  Checkout Convenience Filling out a Web form (your checkout) is the actal physical action that does the “converting” of visitors to customers.  Checkout requires that a user ... [Read Full Article »]
Posted in Conversion Rate Improvement, Ecommerce, Magento Ecommerce

Use Color and Copy to Turbocharge your Conversions

Changes to your website's copy (wording) can have a big impact on its conversation rate, even if you're basically saying the same thing. Using A/B comparison testing, these websites optimized their sales copy over time.  Though the meaning stayed mostly the same, How it was said had a major impact on their ROIs:  Systropin did ... [Read Full Article »]
Posted in Conversion Rate Improvement, Ecommerce, eCommerce Design, Uncategorized

Improve Your Conversion Rate by Increasing the Trust Factor

Build Trust to Sell More Stuff Before hitting “Submit Order," a shopper will evaluate your eCommerce site for trust indicators. The more they trust you, the more likely they are to buy. They can't see your smiling face and luxurious office suites. So, many eCommerce leaders use third-party reviews, testimonials, security seals and other ... [Read Full Article »]
Posted in Conversion Rate Improvement, Ecommerce

Shopper-Tracking Tools: Your Website’s Eyes and Ears

​ Everyone has an opinion. Everyone is an expert. After you've made large and small improvements to your site design, conversion funnel, marketing messaging, and have streamlined your usability, how can you test which of these changes made a difference? Could they have made your conversion rate worse? To convert more visitors ... [Read Full Article »]
Posted in Conversion Rate Improvement, Ecommerce, Usability

Understand Your Shoppers to Increase eCommerce Conversions

eCommerce shoppers aren’t an homogenous group. Some visit with a specific product in mind. Others are in the midst of deciding what to purchase and are open to suggestions. For some, Internet shopping is pure entertainment. According to usability experts Jakob Mielsen and Don Norman, there are 5 types of eCommerce shoppers. Product ... [Read Full Article »]
Posted in Conversion Rate Improvement, Ecommerce, Usability

Improves Sales by Optimizing Magento’s Search

If you have an eCommerce site and you haven’t given due attention to your on-site search results pages, you should re-consider. Consumers often use on-site search to find products they are looking for quickly. A study initiated by MarketingSherpa discovered that searchers are almost twice as likely to convert as ... [Read Full Article »]
Posted in Conversion Rate Improvement, Ecommerce, Magento

Improving your ecommerce conversion rate.

1. Make your customers feel safe. SSL should occur during checkout and wherever users enter their sensitive information, such as credit card numbers. Make sure that users understand that their information is safe by including links to your privacy statement. Templates for a privacy statement can be found here: Consider subscribing to a 3rd-party security ... [Read Full Article »]
Posted in Conversion Rate Improvement, Ecommerce

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