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Effective eCommerce and Design

The Continued Evolution of Magento SEO

The Continued Evolution of Magento SEO
Magento has seen some vital improvements when it comes to being an SEO-friendly e-commerce platform. Yoast has published an extensive guide that provides the most important tips, strategies and most effective practices for Magento SEO. In this post, we’ll comment on Yoast’s points, plus present some additional ideas. Since Magento is ... [Read Full Article »]
Posted in Ecommerce marketing, Magento, Magento Ecommerce

PCI Compliance Demystified

PCI Compliance Demystified
PCI compliance is a topic that some Web developers and ecommerce companies use to hard-sell potential clients. PCI compliance is often portrayed as a kind of complex, labyrinthal process that needs close Web-developer supervision. Well, that’s not usually true. In this post, we’ll try to simplify the process and its steps. First ... [Read Full Article »]
Posted in Ecommerce, Magento, Magento 1.7, Magento Ecommerce

Top 10 Brands Using Magento

Top 10 Brands Using Magento
Magento is widely regarded as the most flexible e-commerce website development solutions available. Many big brands such as Samsung and Ford Motors prefer Magento over other e-commerce platforms because Magento offers valuable add-ons that extend the functionality of a website in many ways. For example, store owners can fine tune aspects of ... [Read Full Article »]
Posted in Ecommerce, Magento, Magento Ecommerce

Enhanced Magento 1.7 Features

Enhanced Magento 1.7 Features
The latest improvement to the features of the Magento Community platform 1.7 benefits the customer, the merchant, and the developer in many critical ways. The update is predominantly focused on providing a more personalized shopping experience for your customers, allowing the merchant to segment customers based on their unique behavior, ... [Read Full Article »]
Posted in Ecommerce, Ecommerce marketing, Magento, Magento 1.7

No Rest for Pinterest: Social Media's Latest Rising Star

No Rest for Pinterest:  Social Media's Latest Rising Star
For e-commerce web site owners, your site’s header should feature the Pinterest signal including red and white “P” icon alongside your other social signals — Facebook, Twitter, LinkedIn. Your product images should be “pin it” ready so your brand can be shared within this growing community of 20 million users. Social ... [Read Full Article »]
Posted in Ecommerce, Ecommerce marketing, Uncategorized

Improving your ecommerce conversion rate.

Improving your ecommerce conversion rate.
1. Make your customers feel safe. SSL should occur during checkout and wherever users enter their sensitive information, such as credit card numbers. Make sure that users understand that their information is safe by including links to your privacy statement. Templates for a privacy statement can be found here: Consider subscribing to a 3rd-party security ... [Read Full Article »]
Posted in Conversion Rate Improvement, Ecommerce

Magento extensions worth considering.

Magento extensions worth considering.
1. Magento Easy Tabs This free extension will add Ajax-based tabs to your product-details page. Tabs are a great way to present a lot of information in a “pull” format that doesn’t cause shoppers to be overwhelmed with data. It can even be used for videos or sound files, or ... [Read Full Article »]
Posted in Magento

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