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Leadership | Transform Agency

Effective eCommerce and Design

Leadership

At the heart of Transform Agency is the sensibility of the critic. Since 1997, the two principals have been analyzing and deconstructing websites, ezines, online advertisements, and even unsolicited emails, figuring out what went wrong (or right) and why. From building several successful Web businesses of our own, we branched out into developing websites for others. Over the years, we were fortunate to find like-minded creative and technical staff who shared our vision of usable design and quality coding.

Jeff Miller

Founding Partner

Jeff Miller

Jeff’s diverse experience makes him uniquely qualified to lead a talented team of designers, usability strategists, and information architects in the development of retail-appropriate ecommerce processes. Career highlights include product design, brand development, traditional and online media, and organizational psychology.

After completing an M.A. in Clinical Psychology with a specialization in Organizational Systems Management, Jeff provided organizational consulting for S.F. Bay Area firms for nearly a decade. He then founded the San Francisco-based Affinity Design Studio, represented to the trade by Putney and Associates. As ADS’s lead designer, he grew the ADS brand, creating furniture and accessories for leading retail accounts such as Neiman Marcus, and Harrod’s of London, as well as international trade showrooms, and high-end boutiques in the United States, Europe, and Japan. During the mid-90s, he provided commerce and organizational consulting for several Bay Area Internet start-ups, and in 2002 launched Transform Agency.

Ken Abelson

Founding Partner

Ken Abelson

Ken has worked exclusively on the Internet since 1997. Prior to launching Transform Agency with Jeff, he served as CEO of iCreditcard.com, where he forged strategic relationships with financial-market leaders like GetSmart.com, LendingTree.com, and LowerMyBills.com. In 1999, Ken built an extensive viral-marketing and affiliate network, resulting in over $10M in gross annual sales of online credit products.

Ken’s in-depth knowledge of ecommerce best practices, usability, Web marketing, copywriting, and Web-interaction design were honed and developed during a decade of building Internet businesses of his own. Now, Ken helps Transform Agency clients improve ecommerce performance with applied usability, ecommerce best-practices, effective Web messaging, intuitive interaction design, and the practical application of Open Source Web technology.

Andriy Ivanenko

Senior Developer

Andriy Ivanenko

Our Senior developer is highly skilled in PHP application development and Magento. Andrey’s 10+ years of Web development and eCommerce experience serve him well as the leader of our eCommerce development team.

Dave Shaughnessy

System Admin

Dave Shaughnessy

Our UNIX guru and system administrator is also an eCommerce specialist with a formal background in computer science and technology. David enjoys applying a methodical approach to resolve business and technical challenges.

Charles Michaux

Senior Designer

Charles Michaux

Charles has 10+ years experience in branding and multimedia design. As Transform Agency’s Senior Designer, he applies his extensive knowledge, talent, and experience to create user-centered designs that contribute to robust sales.

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