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October | 2012 | Transform Agency

Effective eCommerce and Design

Monthly Archives: October 2012

Top 10 Brands Using Magento

Magento is widely regarded as the most flexible e-commerce website development solutions available. Many big brands such as Samsung and Ford Motors prefer Magento over other e-commerce platforms because Magento offers valuable add-ons that extend the functionality of a website in many ways.

For example, store owners can fine tune aspects of their website ranging from the general look, how content is displayed, security options, payment gateway integrations, etc. The countless features Magento provides makes for an enhanced, dynamic website for any e-commerce website.

Below is a list of the top 10 brands that use Magento for their online stores or their entire website,

Northface: one of the leading outdoor/adventure brands today. The Northface website is using Magento for their online shopping and have created an exciting, modern layout that creates a pleasant online shopping experience as you move from page to page. The user has the ability to move in and out of categories and subcategories without becoming overwhelmed with the amount of content on the website, plus the amount of filters available to shoppers is impressive. http://www.thenorthface.com
Behr: This top brand of residential paint uses Magento to create a very interactive website. They give you options to start a project, explore tons of colors & shades of paint, and different design ideas for those choosing paint for their homes. It’s a different type of e-commerce website compared to other typical e-commerce sites, as the focus is less on immediate purchase, but more on figuring the logistics of your unique painting project. There is, in addition, the option to purchase samples of paint directly from the website, with a link to Store Locators once you have selected your shades of paint for your project. http://www.behr.com
Ford: Magento is used in the Ford online accessories website. Their website is a joy to browse and features are accessible to the most novice web user. Technically-speaking, the site uses PHP framework, Shockwave Flash embed, and Fancybox Javascript. They make their subcategories appear like magic if you put your cursor over the category icons, which is very much appreciated. http://accessories.ford.com
Fiji Water: The renowned brand of mineral water uses Magento in its website. They use javascript library and web apps like Quantcast Measurement for Analytics and E-mail Tracking reporting. The website also offers options like Promotions, Products, Autoship/Delivery Plans, and Accessories. Very clean structure and requires a low level of difficulty to browse their store. http://store.fijiwater.com
Vizio: One of the largest electronics brands in the U.S. that offers a full line of Home Audio, TVs, Accessories, etc. They use Magento and have developed a very modern theme that fits well with customized drop-down menus. The product pages include a wealth of information about each and every feature. Use of attributes is obvious to the shopper and did I see “Free Shipping”? Yes. http://store.vizio.com
Samsung: As one of the leading brands in electronics worldwide, Samsung uses Magento for their online shopping. Their website is easy to browse, well-organized, and offers a design-savvy appearance with many enhanced features for online shoppers seeking information about desired products. http://www.samsung.com/us
Bloom: A community and e-commerce store, where real women and beauty pros share visually inspiring beauty trends. Bloom uses a pleasant theme that invites the user to shop. They make the connection between offering real-life product reviews with the option to buy available. This website could very well be every woman’s dream. The site also offers plug-ins to social media like Facebook and Twitter. http://www.bloom.com
Papyrus: A stationary/greeting card company that maintains its elegance through a symmetrical, clean design concept that fully breeds with the Magento platform’s structured approach. They know how to highlight what is important and the site makes you feel very secure and that this company is lead by pros. http://www.papyrusonline.com
Olympus: A huge player in the digital camera market, Olympus is runs on Magento and has a traditional structure making the site easy to shop on if you were searching for even very specific camera parts, accessories, and lenses. They also enforce the “Wish List” and ‘My Cart’ options so you can keep track of specific items, and your bill, while you shop. http://www.olympusamerica.com
Dockers: This pioneer brand of khaki apparel and accessories by Levi Strauss features business-casual attire quite presentably in their Magento store. They begin with a pop-up subscribe box with a promise to be kept in the loop for any sale, promos, or new products. They have kept their design very traditional and you have the ability to view many different angles of their products along with a detailed size chart. They have made great use of “Customer Reviews” and have them available under every detailed product page. Dockers is to-the-point and their website speed and ease of navigation keeps you stress-free. http://us.dockers.com

These are some excellent representations of the different ways you can mold the Magento platform to fit the needs of your brand and online store. All of these websites have the same thing in common: a secure feel, an organized structure, a clean design concept, and the accessibility of product reviews and buy buttons with “% off” listed somewhere close. Each storefront exercises strong SEO attributes given the SEO-friendly features Magento offers plus easy-to-install add-on extensions.

Ready to see what Magento can do for your brand?  Request a quote today.

Posted in Ecommerce, Magento, Magento Ecommerce

Enhanced Magento 1.7 Features

The latest improvement to the features of the Magento Community platform 1.7 benefits the customer, the merchant, and the developer in many critical ways. The update is predominantly focused on providing a more personalized shopping experience for your customers, allowing the merchant to segment customers based on their unique behavior, and allows developers to backup systems and handle updates more efficiently.

For Customers:

Mobile optimization: Quickly and easily create a storefront optimized for mobile devices so customers can shop even when they’re on the go.

Multiple wish lists: Customers can save products to multiple wish lists and copy or move items from list to list. They can make their wish lists public so they’re searchable by anyone. And merchants can review them to learn about their customers’ wants and needs.

Layered Navigation: They’ve created a new kind of algorithm to make the price-layered navigation better than it was in previous versions of Magento. Layered navigation makes it easy to find a product based on category, price range, or any other available attribute. Layered navigation usually appears in the left column of search results and category pages. The standard layered navigation includes a “Shop By” list of categories and price range. Making this feature as useful to your customers as possible can increase your conversion rate high and help you boost sales. This new algorithm will help you display similar products in the same price range and will give your visitors better control over search results.

For Merchants:

Auto-generation of coupon codes: Magento can now generate multiple coupon codes for a single promotion automatically. This comes in handy when you want to use unique coupon codes per customer for the same promotion. Export the list of codes for offline distribution, email, newsletters and more. Easily manage and monitor coupon usage and generate detailed reports.

CAPTCHA: Reduces spam registrations in your shop. This auto-generated test ensures that the login is being attempted by a person and can be enabled in both the admin and customer login areas.

EU VAT: when making a sale to another business (from EU to EU country), the selling store must validate the VAT number to be able to use the zero VAT percentage. Customers can now provide their VAT number which is then validated (frontend and backend orders). The VAT number for the store is now also included in the store information configuration.

Customer Group Pricing: You don’t want to set the same price for everyone sometimes. Magento can now handle different base prices per customer groups. That’s something that comes in handy in a business to business environment when dealing with wholesalers and retailers. Regarding consumers, the admin can specify different product prices for every customer group. Now you can run more targeted marketing, sell products by different prices for different customers, motivate your customers and even provide specific discounts for the most loyal customers.

For Developers:

Backup and Rollback systems: Manage and schedule a variety of backup operations with the option to rollback the changes to reverse any modifications. This feature is particularly useful when testing new modules or customizations, or when upgrading to a new version of Magento.

REST API support: This will give developers the possibility to create, update or delete simple products, inventory and order information. Just to name a few.

As the leading platform in the e-commerce world, Magento is continually tweaking their platform in order to give customers, merchants, and developers a sense of control and opportunity to increase conversions substantially if the platform is leveraged properly. This review provides a small representation of the improvements to the most recent Magento platform update. There are many more features worth your attention in Magento Community v 1.7 that we urge you to explore.

Ready to update? Click Here.

Posted in Ecommerce, Ecommerce marketing, Magento, Magento 1.7

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