Our Work

1A Auto is passionate about cars. They're one of the largest consumer auto-parts websites in the world, with millions of shoppers every year. Their existing website's conversion rate needed to improve (while maintaining SEO rankings), and their branding and messaging needed to be reworked to win user trust and loyalty.

1A Auto's new website builds emotional capital with its users with improvement to its branding, messaging, interactivity, and usability. We created the new logo, Web design, marketing copy, interaction design, and added features to make shopping for auto parts easy and intuitive.

• Advanced product "configurator", based on make, model, year, and many subsets of features and configurations
• Integration with existing Microsoft ERP system and multiple warehouse locations
• Advanced search by make, model, year, category, keyword, and other criteria with sorting of results.
• SEO optimized landing pages (category-overview page) and powerful SEO management module (including "cleanable" URLs)
• Multiple shipper integration, including UPS and USPS.
• Complex and flexible shipping rules for US and Canada, based on the number of parts ordered, size and weight, location, destination, and other factors.
• Detailed documentation to make future upgrades convenient
• Strategic use of Ajax tools and feature, to streamline the decisioning process and reduce visual clutter and load times
• Product reviews
• Dynamically-populated categories, such as NEW ARRIVALS.
• Tiered consumer pricing
• Wish list, project list, back ordering, creative and flexible discount logic, ups-selling and cross-selling, and other stickiness tools.
• Streaming videos, blog, and live chat.
• Phone orders
• Many other innovative, custom features.

   When we use the term, "branding," we mean a way to make shoppers notice, remember, trust, and emotionally connect with your business. A successful branding campaign needs to address each of these areas. had an existing "cookie cutter" site that wasn't connecting with its shoppers. We positioned the site as an accessible, friendly, yet modern and well-established brand. The new logo design references the shape of an infant’s cradle, while retaining the elegance of an up-scale logotype.

• Bulk ordering
• Back-ordering notification
• Ajax tools for dynamically displaying product options such as color swatches, product close-ups, more details, and inventory availability.
• Integration of legacy systems for order fulfillment, shipping and packaging, and CRM functions
• Custom shipping rules and product options
• End-to-end content-management tools, including "hot swappable" promotion areas
• Comprehensive SEO tools, including "cleanable URLs"
• Member management
• Good use of space to clearly organize many product details and options. Extensive use of intelligent Ajax tools (with their own logic trees) to streamline interactivity while reducing clutter.
• Streaming videos on product-details page
• Product search and advanced search by multiple criteria
• Gift registry, address book, wish list, discount coupons and other customer retention and conversion tools
• Custom promotions and discount logic
• Many additional backend and front-end features

   K-PAX is a nutritional-supplements company with retail distributors across 50 states. Their existing ecommerce website was visually dated. More importantly, it was impossible to update the site with new feature ideas. Their hosted ecommerce solution had reached the limits of its usefulness.

The new K-PAX website creates trust ... but not at the expense of bling. The new site incorporates customized promotion tools, such as a free product upon membership registration. Other features include:

• Direct ODBC database connection with the client's existing database. It wasn't necessary to leave the legacy system. We built on it.
• Online wholesale application, with one-click acceptance or rejection and 6 pricing tiers.
• Recurring billing, including member-management tools for recurring orders.
• Block-level and WYSIWYG content-management tools. Hot-swappable promotion areas.
• Customized product-merchandizing and checkout processes. SEO manager.
• Many other features, including customized reports, blog, "Ask the Expert," and other promotion and conversion tools.

   SuperiorPromos.com is truly an enterprise-level site, and is one of our most complex ecommerce projects to date. The branded, promotional-items industry requires elaborate customization during product selection, configuration, and checkout. Each product can be customized with unique logos, sizes, colors, printing locations, messages, materials, and other customizations. Highlights of this project include:

• Design of the new Superior Promos logo, branding guidelines, and high-impact Web design, and printed materials
• Innovative Ajax tools, rotating product carousel, editable product slideshows, and hot-swappable marketing call-outs and promo areas
• The application handles over 30,000 products
• Securely-stored credit card information for easy re-ordering
• 3rd-party fulfillment-warehouse integration
• Unique shopping cart logic, with product configurator
• Product surveys with incentives for answering
• Unique grouping of orders to improve back-end efficiency
• Customer extranet to facilitate the exchange of digital artwork, feedback, and formal customer approval
• Front-end: User-managed re-ordering features, with custom budgeting tool (based on previous orders)
• Front-end: Scalable clip-art library, as a value-add to users who don’t have their own logo
• Backend: Custom assembly-line like logic, involving many department and sub-administrators, during the assembly and processing of orders
• Comprehensive retention and conversion tools, including wishlists, coupons, back-ordering, address book, digital credits, and many other innovative promotion features
• Extensive tracking of user trends and marketing metrics
• Salesforce and live chat integration
• Automatically-generated, template-based promotion emails, triggered by sales events
• Many other innovative, custom features.