Our Work

BabyBeehinds.com.au is an international retailer and wholesaler of diapers and baby products. They were looking to upgrade their online presence and storefront, while retaining some of the existing site’s warmth, and human-scaled sensibilities.

During this project, Transform Agency worked closely with our client to add website and administrative features like flexible discount features, offline payments and phone payments, inventory controls, product-management features, user-management tools, wholesale pricing and management, conversion tools like a gift registry and wish list, and many other features. The new system addressed these technical issues, critical for the success of any ecommerce business:

• Scalability
• Redundancy
• Extendibility
• Manageability
• Usability
• Fault Tolerance

  Every new website must be learned — like the dashboard of a new car. The Masterpiece Staircase ecommerce website requires very little brainpower to figure out. Users can accomplish their goals easily, which means longer sessions, larger purchases, and more frequent return visits.

While some competitors' sites seemed stuck in 1999, and were poorly organized, Masterpiece Staircase will get the bookmark as the most user-centric and intuitive design.

The website features very complex product-customization options, and our innovative "push to cart" technology.

  Babblebug.com is leading provider of long distance, wireless, and point-of-sale services. The website incorporates the latest advances in mobile-phone technology, ecommerce, and Internet security to deliver high-quality wireless services.

Babblebug customer can buy wireless refill cards, pre-paid phone cards, PINS, and mobile phones. Project highlights include:

• A custom-created incentives program ("Babblepoints")
• Digital and shippable products, existing together in the same order
• Integration with many 3rd-party telephony-related APIs
• Integration of a CRM application for customer service (Helpspot)
• Integration of Verified by Visa and other security protocols
• Custom business rules and customer-access rights management
• Redesign of website, logo, and logical processes
• Wholesale memberships, with automated application and approval

Our job was to bring the Cropping Corner ecommerce website up to date, without unsettling its loyal customers with a "slick" design that didn't preserve the warm, personal qualities of the original.

Transform Agency provided graphic design, usability analysis, a revamped navigation structure, logo and Identity redesign, browser-based UPS labels, product search, a content management system (CMS), sales reports (net and gross profits), complex discounts, promotions, user registration, and many other ecommerce features.