Branding
“Show me your logos.”
A conversation about branding often starts with the logo. But, a brand is more than just a logo. It touches all aspects of a business, from visual Identity, to market positioning, to uses of technology. Strong brands command premium prices. They create customer loyalty. And they are easily distinguished from bland, unfocused competitors.
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“I put a spell on you.”
To the uninitiated, branding may seem like marketplace mysticism. But, it’s really just the study of how people make buying decisions. What’s interesting is that the stated reasons are often not the REAL reasons. Buying isn’t rational. Branding theory and practice get past the obvious factors, into the realm of color, emotional message, and memory. The central tenet of branding strategy could be: purchasing decisions don’t happen in the marketplace. They happen in the mind. So, branding is a way of gaining “mindshare”, which leads to marketshare.
Building a Web brand
Transform Agency specializes in Web branding. The power of branding is magnified on the Web, with its fine control of image and interaction. Think of your website as the ideal, tireless advocate of your brand. Our capabilities include:
- Naming strategy
- Identity systems
- Logo design
- Brandmark usage guidelines
- Collateral design
- Corporate identity packages
- Competitive positioning strategy
- Brand-appropriate copy
- Interaction strategy
- Brochures and print design
In our media-saturated world, Web brands must stand out and connect with a distracted, impatient audience. Our integrated process of corporate branding, market research, copywriting, and interaction design ensures a Web experience that’s not only memorable, but one that effectively communicates your company’s core values and strengths.
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