Leadership

Daniel has worked with some of the most respected design and branding agencies in the world. His client list includes Citibank, Ford Motors, Yahoo, Seiko, Pixar, Barneys New York, MTV, VH1, Nikon, State Farm, Disney, and many other market leaders. His design awards include:

• 2004 HOW Magazine Featured Logo Design
• 2003 Print Magazine Featured Interactive Design
• 2002 Print Magazine Featured Logo Design
• 2001 Communication Arts Featured Logo Design
• 2000 Heineken Beer Design Competition, Finalist

Daniel has extensive knowledge and expertise in branding and multimedia design. As Transform Agency’s Creative Director, Daniel applies his extensive knowledge, talent, and experience to create retail-driven designs that stand out, are brand-appropriate, and contribute to robust sales.

Jeff’s diverse experience makes him uniquely qualified to lead a talented team of designers, usability strategists, and information architects in the development of retail-appropriate ecommerce processes. Career highlights include product design, brand development, traditional and online media, and organizational psychology.

After completing an M.A. in Clinical Psychology with a specialization in Organizational Systems Management, Jeff provided organizational consulting for S.F. Bay Area firms for nearly a decade. He then founded the San Francisco-based Affinity Design Studio, represented to the trade by Putney and Associates. As ADS’s lead designer, he grew the ADS brand, creating furniture and accessories for leading retail accounts such as Neiman Marcus, and Harrod’s of London, as well as international trade showrooms, and high-end boutiques in the United States, Europe, and Japan. During the mid-90s, he provided commerce and organizational consulting for several Bay Area Internet start-ups, and in 2002 launched Transform Agency.

Ken has worked exclusively on the Internet since 1997. Prior to launching Transform Agency with Jeff, he served as CEO of iCreditcard.com, where he forged strategic relationships with financial-market leaders like GetSmart.com, LendingTree.com, and LowerMyBills.com. In 1999, Ken built an extensive viral-marketing and affiliate network, resulting in over $10M in gross annual sales of online credit products.

Ken’s in-depth knowledge of ecommerce best practices, usability, Web marketing, copywriting, and Web-interaction design were honed and developed during a decade of building Internet businesses of his own. Now, Ken helps Transform Agency clients improve ecommerce performance with applied usability, ecommerce best-practices, effective Web messaging, intuitive interaction design, and the practical application of Open Source Web technology.